In recent years designers and fashion celebrities have been fighting each other to discover new talent. However this summer it looks like we see the return of some famous faces from the 1990s.
Among the designers who are reintroducing the supermodels of years past are Richard Prince and his new campaign for Luis Vutton bags, using familiar faces such as Stephanie Seymour, Naomi Campbell, Claudia Schiffer and Eva Herzigova. The campaign is even reitroducing a good old fashioned red american muscle car, so keeping up the reintroduction of the old and familiar.
Other designers going retro is Salvatore Ferragamo (Claudia Schiffer), Escada (Christy Turlington), Roberto Cavalli (Eva Herzigova) and Valentino (Shalom Harlow).
The prediction is also that more of these stars will come back into the limelight over the coming seasons, thereby raising the question of fashion starting to target an older audience and not playing as much on youth anymore? Is fashion growing up and are todays consumer no longer chasing the eternal youth image? Happy to hear any thoughts on this topic. My view is that yes, fashion is perhaps growing up a bit, but that also creates room for new designers to come into the market. But it is also a sign of lack on innovation in communication, and perhaps that some of the designers and their marketeers are struggling to get on grip with the changing consumer behavior of todays fashion 2.0 world.